Bianca Gubalke Design

In my last article on “Creating a New Look for a Website” by Bianca Gubalke Design I explained some of the important issues to be looked at in terms of Web Design when setting up a new Blog or Website from scratch or – as in the current real situation – resurrecting an existing Blog – or rather a series of Blogs – and giving them a new Look.

Over the first 10 days, I concentrated on Editing and Publishing good original content provided by the author and his chosen contributors to get the search engines – namely Google – to notice some serious activity and consider sending us flowers again. This intense process also allowed me to familiarize myself with the complex project at hand where I had to wear both my own ‘hat’ as well as that of the owner, Boruch Rappaport. Together that’s quite a headful. . .

The next step was to find a way to dramatically improve the visual aspect of the Web Design – meaning what people see, recognize, get to trust and enjoy coming back to over and over again… the Brand.

The result is a completely New Look for BRap Chronicle.

Bianca Gubalke Design

Creating a ‘New Look for BRap Chronicle’ by Bianca Gubalke Design as part of the project as a whole meant to firstly establish what we had, what we wanted to keep and listing all that had to be changed or built from scratch.

Besides going through the configuration first and adding what was missing – like a Privacy Policy for instance or a selection of visible Categories to name just what comes to mind immediately – it meant developing a visual image first and then translating it into the final product.

Here are a few snapshots of the original “background image in progress” … with the original colours, banner and ad… but newly created post defaults already in place as we have been posting heavily over the past week.

Attractive Web Graphics

It meant creating attractive web graphics – such as:

> the original background image,

> completely new targeted banners and ads,

> practical default pictures in various sizes and more -

all following the same concept, color scheme and font decisions…

Style Sheet

And then it meant going through the entire stylesheet, step-by-step, and implementing each item.
It meant experimenting, testing, evaluating until the desired result was achieved… at least in Firefox. Bearing in mind that browsers display differently, this issue still has to be looked at.

Time Sheet

It’s absolutely imperative to keep track of what we are doing using a Time Sheet. Firstly we need a plan to keep us on track and secondly our client needs to know his money is well invested.

So how long did this process alone take?

A good day. . . all of it. . . bearing in mind there was some ‘incubation time’ already.
Yes – things of value take time and they are not done in a rush. It’s up to us as Web Designers and Artists to decide how far we can and want to take it – it’s about our reputation, our name, our brand.

Most importantly, however, it’s about being satisfied and happy with what we deliver… and then seeing the sparkle in the customer’s eyes because he got much more than he expected and paid for.

The new BRap Chronicle

Have a look at the new BRap Chronicle HERE.